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Dear Valued Customers:
This year has been full of new beginnings and positive change; first, our partnership with Community Bank of Bergen County, and now the launch of our new name and refreshed brand.
We are excited to announce that Sussex Bank is now SB One Bank!
We took on the extensive and exciting exercise of rebranding our Bank.
It was truly important that we chose the right name – that reflects our brand identity and the core values that differentiate our Bank: to build strong personal relationships with our customers and to support the communities in which we live and serve.
With our new name comes a new logo and new color palette, which you see reflected here on our new website. Our refreshed brand will continue to be rolled out over the next few months in our branches, on social media and in our correspondence with you. We hope you love our new look as much as we do.
On the outside, there may appear to be many changes, but rest assured, our vision remains the same, and we will always be the Bank that you have come to trust.
You are at the center of everything we do at SB One Bank. We look forward to continued growth and success and, ultimately, in creating an even better banking experience for you.
Thank you for your business, and welcome to SB One Bank.
President & CEO
SB One Bank